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Odonto Pancioli

DESCRIPTION

Odontologia Pancioli required an easy-to-use professional web design. Odontologia Pancioli is a successful family-run practice focusing on the highest levels of care for their patients. Led by Dr. Tullio Zulian Pancioli, their clinic is located in São Paulo – Avenida Brigadeiro Luís Antônio. The clinic was built in 1987 and they have been creating beautiful smiles ever since. They take pride in helping clients make informed choices when it comes to dental care.

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MY ROLE

  • Web Design
  • Web Development

TOOLS

  • figma
  • ps
  • vs
logo

OBJECTIVES

  • Improve site architecture and navigation to create a more intuitive user experience
  • Create a more user-friendly and more visual product story with improved navigation and filtering
  • Dramatically improve SEO performance and content marketing opportunities

PROTOTYPING

Wireframe

This web redesign project was driven by content strategy: creating an engaging service catalog site, basically improve SEO performance and content marketing opportunities. At the same time, it was a great opportunity to improve their tricky website navigation, which was a barrier between visitors and important content.

wireframe1
wireframe2

WEB DESIGN

Clean and Professional

The redesign of the Odontologia Pancioli website has been a major step forward in the online presence of the company – The idea was to modernised the website to reflect their forward-thinking ethos and comprehensive range of services, also ensured to retain their traditional branding to demonstrate their extensive history.

web1 web2