DESCRIPTION
This is a side project of mine. Rebranding, packaging and web design for a dog treat company. WoofnEat offer a 3 flavor line of dog treats using high-quality ingredients. There are no artificial flavors or preservatives and there’s no corn, wheat or soy.
MY ROLE
TOOLS
BACKGROUND
Pet owners want the absolute best for their fur babies, and they are willing to spend extra money on a product if they feel they are getting exceptional value in return. The first step to implementing a strong pet product brand is to define the brand attributes of the business. Brand attributes are the characteristics that your audience sees as a fundamental part of your brand.
CHALLENGE
After doing some analysis, it was pointed out a necessity to update the core brand platform. It was clear that their existing identity, which had served them well up to this point, needed an upgrade. The new brand needed to be uncluttered and reflect the simplicity and quality of their ingredients.
SOLUTION
Create a new logo and update their existing identity which included packaging, website, and collateral material. The process started with extensive market research and a detailed competitor analysis. It was possible to identify a new consumer taste trends that been affecting the industry. Rebranding offers a great opportunity to strengthen the company’s presence and image in the eyes of your customers.
BRANDING
The right color combination to bring some uniqueness and effectiveness in the design and the logo. Pastels are also associated with cleanliness and freshness, making them a good fit for marketing themed on healthy pet product. Typography allows you to communicate additional information about your brand. In order to keep a consumer’s attention, the selected typography is clear, legible and bold.
The old logo was very traditional and had a fun mascot logo that would clash with the more serious voice in website and packaging. An important point was to highlight the name of the company, instead WoofNeat, using different colors and font weight, WOOF'N'EAT was created. The new logo is simple, modern and distinctive in order to make the company appear more professional.
The package design was created to reinforce three basic themes: innovation, functionality, and differentiation. Along with the color palette, simple typography, and illustrations that WoofnEat created for the brand design; the packaging engage a clean and innovative design that calls to mind an idea of high-quality appeal that pet owners are looking for when feeding their beloved pets.
WEB DESIGN
A product website is one of the most representative aspects of the brand identity. The website design needed to sustain the contemporary look and feel of the products to appeal to consumers using best-practice digital design. To do so, a white background and pastel color palette for focal points of the website design was chosen, to engage the user with an uncluttered aspect of the brand design. Using a clear typographic hierarchy and an intuitive UI, this practical website design allows the user to explore the brand and the product ingredients more clearly and allows easy access to the e-commerce system to make purchasing simple.
